Restrained Clarity

Graphic design is all about the message. If you aren't saying anything, you're demonstrating nothing. If you have something to say, communicate it with eloquent clarity. Form it, nurture it, groom it, clarify it, and let it out.

I like the idea of having something there, behind the eyes, waiting to bust out, but restrained, waiting for the right moment. It's not about the release, it's about control.

Jerome Robbins nailed it with a stunning piece of choreography in West Side Story. After the loss if their leader, the Jets are off balance, confronted by fear, regret, anger and sorrow. On top of that, they have to deal with the cops. With so much raging inside, and so much riding on it outside, the best thing to do is "be cool."

Before the action, before the idea springs from your mind full blown into the world, just before it explodes, grab it. Pull it back. Then slowly let it go and examine it as it passes softly through you.